*Liz Friedland is a brand strategist and community architect whose curiosity guides culture forward. Always ahead of the curve, she helped shape the early wellness movement, played a key role in bringing meditation into the mainstream with projects like Quiet Mornings at MoMA and The Big Quiet, and stewarded W Hotels and Soho House to meet a new era of demand for wellbeing. A trusted partner to those leading the psychedelics space, Liz has worked alongside MAPS, Netflix How To Change Your Mind, and Beckley Waves to bridge the nuanced to the curious—translating complexity into clarity and cultural traction. With a proven instinct for what should exist, Liz connects emerging ideas, brands, and talent with people, places, and platforms of influence, to ignite new narratives and cultivate deeper connection, growth, joy, and belonging.

She remains endlessly open to fresh perspectives, new expressions, and the ever-evolving boundaries of creativity and consciousness.